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Meet the beekeeper who lets nature set the pace

Meet the beekeeper who lets nature set the pace profile
Loughgall HoneyJack Wilson
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Meet the beekeeper who lets nature set the pace

From apple blossom to jar, Loughgall Honey captures the flavour of County Armagh’s orchards in every small-batch spoonful. Here, co-founder Jack Wilson shares the story behind the hives, what makes their honey special and why every jar is shaped by the seasons.

About the business

We are a grandfather and grandson duo who, combined, have been keeping bees for an approximate 45yrs

How did Loughgall Honey begin?

Loughgall Honey was inspired by a genuine love for beekeeping and a strong family connection to the land.

Beekeeping has been part of our lives for many years, and what started as a personal interest quickly grew into a real passion. A big part of that inspiration came from my grandfather William, whose own love for bees and the natural world continues to shape our business today.

Growing up around his enthusiasm for beekeeping, it was impossible not to develop an appreciation for the care, patience and respect it takes to work with bees.

Being based in Loughgall makes it even more special. We’re surrounded by apple orchards, hedgerows and farmland, so our bees forage on a wide variety of blossoms throughout the seasons. That gives our honey its distinctive local character.

What began as a hobby has grown into a small family-run business, rooted in a love for bees, respect for nature and a desire to produce high-quality local honey that reflects the landscape we’re proud to be part of.

What do you make and what makes your products special?

We produce pure, raw honey and handcrafted beeswax products, all made in small batches using traditional methods passed down through our family. What we create is deeply personal to us as it reflects not only the landscape around Loughgall, but also our shared love of beekeeping.

What makes our products truly special is their connection to place. Our bees forage across the apple orchards, hedgerows and farmland surrounding Loughgall, drawing nectar from a wide variety of seasonal blossoms. This gives each batch of honey its own unique flavour, colour and character, meaning no two jars are ever exactly the same. In that sense, every jar has its own story to tell, shaped by the landscape, the weather and the natural rhythm of the seasons.

We’re also incredibly proud of the quality of what we produce. Our honey and beeswax products have received recognition at local shows and events, which means a great deal to us as a small, family-run business. Those awards reflect the care and attention we put into every stage of the process - from looking after our bees to producing and presenting the final product.

As well as its taste, many of our customers choose local honey for its natural benefits. Because our honey is raw and minimally processed, it retains its natural properties and is often used as a wholesome alternative to refined sugar. People are also increasingly drawn to local honey as part of a natural lifestyle, while supporting local pollinators and sustainable beekeeping.

What are you most proud of?

We’re most proud of the care and respect that go into every stage of the process, from how we look after our bees to how each jar of honey is produced.

For us, beekeeping isn’t just about the end product. It’s about working in harmony with nature and continuing a way of doing things that has been passed down through our family.

We keep our production small-scale so we can maintain quality and give our bees the attention they deserve. Our honey is kept as natural as possible, with minimal processing, so it retains its natural character.

We take a very traditional approach to beekeeping, keeping our production small-scale so we can maintain quality and give our bees the attention and love they deserve. Our honey is kept as natural as possible, with minimal processing, so it retains all of its natural characteristics.

We’re especially proud that everything we do is rooted in our home and our family history in Loughgall. This is where our journey with beekeeping began, and it’s where our knowledge, values and passion have been built and passed down through generations. That sense of home runs through everything we produce and is a big part of what makes our products so meaningful to us.

What should someone try first?

For anyone discovering our range for the first time, we would always recommend starting with one of our ever-popular jars of pure, raw honey. It’s at the heart of everything we do and really captures what Loughgall Honey is all about. Our bees forage naturally, so no two jars are ever exactly the same. Each one varies slightly in flavour, colour and character depending on the season and the blossoms available at the time. That individuality is something we’re really proud of, and it means every jar has its own story.

How would you describe its flavour or character in a few words?

Naturally sweet, light and floral, with each jar offering its own unique character shaped by the seasons and the work of our bees.

We’re especially proud that everything we do is rooted in our home and our family history in Loughgall.

What is your favourite way to serve or enjoy it?

If I’m being completely honest, my favourite way to enjoy our honey is straight off the spoon.

I do love it drizzled over granola and yoghurt, too, but there’s something about tasting it on its own that really lets the flavour shine. That’s when you can truly appreciate the subtle differences from jar to jar, although it does make it very hard to stop at just one spoonful.

Can you share one simple serving suggestion, pairing or recipe idea for our members?

One of our favourite ways to use our honey is as a natural alternative to golden syrup in baking, especially in a rich chocolate fudge cake. Simply swap out the golden syrup for honey in your recipe, and it adds a beautiful depth of flavour and natural sweetness that really takes the cake to the next level.

We always encourage using honey as a substitute where possible, not just for the flavour but also for its natural qualities. It’s a great way to add a more wholesome touch to everyday recipes or dishes.

What might people be surprised to learn about you, your product or your business?

One thing that often surprises people is that we don’t just focus on producing honey, but we’re also very passionate about sharing our knowledge of beekeeping. We regularly host talks and demonstrations, giving people a closer look at how bees work, the role they play in the environment, and what really goes into producing honey. It’s something we genuinely enjoy, especially seeing people’s curiosity and appreciation grow. Our door is always open for groups, associations and societies who are keen for an entertaining and educational session.

Another thing that surprises people is just how hands-on and time-intensive beekeeping is. It's not quite as simple as opening a tap at the hive every morning and harvesting honey, despite what the Internet may lead you to believe. From caring for the hives to harvesting and preparing each batch, everything is done with patience and attention to detail. It’s not a fast process, but that’s exactly why the end product is so special.

What’s next for the business?

Looking ahead, we’re keen to continue growing Loughgall Honey while staying true to our roots. A big part of that is getting out to more local events, shows and markets, where we can meet people face to face, share our products and talk about the story behind them. Those opportunities to connect with customers and the local community are really important to us.

We also hope to keep developing our range gradually, building on what we already do while maintaining the same level of care and quality that people have come to expect from us. At the same time, continuing to share our knowledge through talks and demonstrations is something we’re really passionate about and want to do more of.

Of course, beekeeping always involves some uncertainty. So much depends on the weather, the seasons and the wellbeing of the bees themselves, so it’s never something you can fully predict or control. But in many ways, that’s part of what makes it so rewarding: working alongside nature rather than trying to rush or change it.

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